While warning that consumers could get ripped off if they don’t shop around when buying music, an expert on saving money says that if it’s serious about winning over pirates, the music industry must wake up and embrace price competition.

Journalist, TV presenter and Internet entrepreneur Martin Lewis is a pretty popular guy in the UK. Known to millions as the “Money Saving Expert,” he has regular slots on TV and radio where he shares tips on how people can make the most of their cash and fight back against corporate and retail might, by reversing bank charges, getting tax refunds and slashing credit card bills.

His first website, Moneysavingexpert.com, was founded in 2003 for around £100 but has since grown to receive around 7.5 million users each month. Lewis’s new venture, Tunechecker, is designed to help music fans get the best deal from online music stores.

Recent research by the site has revealed some alarming differences in prices for exactly the same products. Downloading all of 2009’s top 40 albums from the cheapest retailers would cost £864 less than if they were all bought from iTunes. That’s a lot of money.

More: http://torrentfreak.com/money-expert-industry-should-compete-with-music-piracy-100104/

............................................................................................