Twitter started testing a new feature called Contributors on Monday that allows business users to manage how its employees post 140-character messages from a single account. Monday's rollout of the feature is the latest in a series of announcements from Twitter that indicate the company is interested in commercializing the service.
Contributors
Contributors is designed to make it easier for business users to manage multiple users on one Twitter account. Say, for example, a PC World editor wanted to tweet something using the @GeekPolice Twitter account. They would be able to access the account under their own Twitter name, and a small byline would appear under the tweet letting PC World's followers know who tweeted the message. Twitter believes this model of micro-blogging will allow businesses to engage in more authentic communication by "making the business to consumer communication more personal."
More: http://pcworld.com/article/184663
Contributors
Contributors is designed to make it easier for business users to manage multiple users on one Twitter account. Say, for example, a PC World editor wanted to tweet something using the @GeekPolice Twitter account. They would be able to access the account under their own Twitter name, and a small byline would appear under the tweet letting PC World's followers know who tweeted the message. Twitter believes this model of micro-blogging will allow businesses to engage in more authentic communication by "making the business to consumer communication more personal."
More: http://pcworld.com/article/184663