Google bolsters an advanced segmentation feature in the Analytics Data Export API to enable examination of data nuances...
Google on Monday unveiled enhancements to its Google Analytics Data Export API, bolstering an advanced segmentation capability for examining the nuances of data.
Google Analytics Data Export API, which currently is in beta release, enables development of client applications to request data from an existing Analytics profile and refine the results. Google Analytics offers insight into Web site traffic and marketing effectiveness.
Advanced segmentation enables examination into the nuances of data. "For example, the average time on site for all visits could be 60 seconds, but when you segment by country, you might learn that average time on site of visits from Poland is over two minutes," said Nick Mihailovski, on behalf of the Google Analytics API Team, in the Google Code Blog.
More: http://infoworld.com/d/developer-world/google-enhances-analytics-api-277
Google on Monday unveiled enhancements to its Google Analytics Data Export API, bolstering an advanced segmentation capability for examining the nuances of data.
Google Analytics Data Export API, which currently is in beta release, enables development of client applications to request data from an existing Analytics profile and refine the results. Google Analytics offers insight into Web site traffic and marketing effectiveness.
Advanced segmentation enables examination into the nuances of data. "For example, the average time on site for all visits could be 60 seconds, but when you segment by country, you might learn that average time on site of visits from Poland is over two minutes," said Nick Mihailovski, on behalf of the Google Analytics API Team, in the Google Code Blog.
More: http://infoworld.com/d/developer-world/google-enhances-analytics-api-277