It was indeed a nȯne deal: Google is going to be indexing real-time Twitter messages in search results, in a deal announced just hours after Microsoft debuted integration of "tweets" into its own search engine, Bing.
A post on the official Google blog by Vice President of Search Marissa Mayer explained it: "We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months," the post read. "That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."
Google has "reached an agreement," but the search results have not gone live like Microsoft's have on Bing. Reports started to surface earlier this month that Twitter was in separate talks with both Google and Microsoft--which also has a deal with Facebook that will be launching down the road.
More: http://news.cnet.com/8301-13577_3-10380615-36.html
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A post on the official Google blog by Vice President of Search Marissa Mayer explained it: "We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months," the post read. "That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."
Google has "reached an agreement," but the search results have not gone live like Microsoft's have on Bing. Reports started to surface earlier this month that Twitter was in separate talks with both Google and Microsoft--which also has a deal with Facebook that will be launching down the road.
More: http://news.cnet.com/8301-13577_3-10380615-36.html
