Google announced on Tuesday that its Google Analytics Web site-tracking tool has been improved with a slew of new features for enterprise-class users.

To start things off, Google announced that it has added the option for users to measure user engagement and branding success. The company said users will be able to "to set thresholds for Time on Site and Pages per Visit."

With the help of a new feature called Advanced Table Filtering, Analytics users will now be able to filter content more effectively and view that content in a table. According to Google, users can "filter thousands of keywords" to find, for example, "just the keywords with a bounce rate less than 30 percent and that referred at least 25 visits."

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