There are those who believe Windows 7 doesn't need selling.
As long as reviewers continue to suggest that it is a fine, fine thing, then people will gravitate towards it as they buy their (much cheaper than Mac) PCs.
Microsoft is, however, taking no chances. It has reƖ nine new ads designed for you to not be ashamed of being seen in public using the new operating system.
And what's the best way of encouraging people to not feel ashamed? Why, you try to make your product cool.
It is not cool to ever tell people you are cool. You must be it. You must sound it. And you must look it.
So I have embedded three of the films for you to decide just how far up your frigid cool scale Windows 7 has risen.
You may note the very sparse use of words, the delicate musical choices, even the sly wit.
More: http://news.cnet.com/8301-17852_3-10362247-71.html
As long as reviewers continue to suggest that it is a fine, fine thing, then people will gravitate towards it as they buy their (much cheaper than Mac) PCs.
Microsoft is, however, taking no chances. It has reƖ nine new ads designed for you to not be ashamed of being seen in public using the new operating system.
And what's the best way of encouraging people to not feel ashamed? Why, you try to make your product cool.
It is not cool to ever tell people you are cool. You must be it. You must sound it. And you must look it.
So I have embedded three of the films for you to decide just how far up your frigid cool scale Windows 7 has risen.
You may note the very sparse use of words, the delicate musical choices, even the sly wit.
More: http://news.cnet.com/8301-17852_3-10362247-71.html