Microsoft dreams of conquering the phone business, but it knows that 'pink' is just one hue in a very broad palette.

The leaked photos that emerged on Gizmodo on Wednesday, while genuine, paint just one part of the picture of how Microsoft hopes to get back into the phone game.

According to sources familiar with the company's plans, the designs shown on Gizmodo are are more the evolution of the Sidekick than they are an effort to take on the mass market or even Apple's iPhone. The devices themselves won't be built by Microsoft itself and are unlikely to arrive before next year, the sources said. A Microsoft representative declined to comment on the Gizmodo report.

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