Aardvark has taken a different tack with search. The online service figures it's sometimes more productive to ask a question of an actual person--usually someone from within your social network--rather than brave the vagaries of a search engine and its sometimes irrelevant answers. And now the people behind Aardvark are bringing that same approach to the iPhone and iPod touch.

Aardvark Mobile actually arrived in the App Store nearly a week ago. But developer Vark.com waited until Tuesday to take the wraps off the mobile version of its social question-and-answer service.

Aardvark Mobile tackles the same problem as the Aardvark Web site--dealing with subjective searches where two people might type in the same keywords but be searching for two completely different things. "Search engines by design struggle with these types of queries," Aardvark CEO Max Ventilla said.

More: http://pcworld.com/article/172030/