In a move that flouts common business logic, Google is making it as easy as possible for people to migrate away from its services -- including Google Docs, Gmail and Blogger -- and by doing so is positioning itself to be users' first port of call within the so-called cloud that many software companies see as the future for computing.

For years many companies including Google, Amazon, eBay and Yahoo have been promoting cloud-based services, which allow data storage on companies' Web-based networks instead of on a PC. Millions of people rely on Web-based services such as Yahoo Mail and Facebook. But beyond e-mail and social-networking sites, the anticipated migration to the cloud has been slow in coming.

It's hard to get people to trust a company enough to hand over all their personal data, whether it be e-mail, photos, or blogs said Brian Fitzpatrick, Google's engineering manager in charge of a two-year-old project jokingly dubbed the Data Liberation Front, during an interview Friday.

More: http://pcworld.com/article/171827/

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