Rumor has it that Google is working on a possible deal with Hollywood studios that would give YouTube a streaming rental store. The idea makes sense, as YouTube has, far and away, the biggest audience for online video, and Google needs to monetize in other ways besides advertising. But, if a YouTube rental system is going to work, it has to be done right. Here are five ways YouTube actually might persuade me to pay for its content.
1. Let me watch on TV, please
Try to watch premium content on the TV-optimized YouTube XL, such as classic episodes of Star Trek, and you'll come up empty. That's because content owners don't like the idea of people using YouTube on their televisions to replace cable and movie purchases. But if I'm going to pay for a video, there should be an easy way play it on YouTube XL.
2. Give me a reason to stream
3. Undercut iTunes
4. Don't kill the free stuff
5. Don't kill the community
More: http://www.macworld.com/article/142605/
1. Let me watch on TV, please
Try to watch premium content on the TV-optimized YouTube XL, such as classic episodes of Star Trek, and you'll come up empty. That's because content owners don't like the idea of people using YouTube on their televisions to replace cable and movie purchases. But if I'm going to pay for a video, there should be an easy way play it on YouTube XL.
2. Give me a reason to stream
3. Undercut iTunes
4. Don't kill the free stuff
5. Don't kill the community
More: http://www.macworld.com/article/142605/