YouTube is in talks with Hollywood movie studios to offer streaming movie rentals, according to The Wall Street Journal.

The video-sharing site, owned by Google, is holding talks with studios Lions Gate Entertainment, Sony, Metro-Goldwyn-Mayer, and Warner Bros. to make premium video content available online, The Wall Street Journal reported.

Speculation has it that while some movies will be viewable for free on an ad-supported basis, others will cost $4 to rent. This shouldn't come as a surprise as YouTube has been working to catalog more premium content. Turning to feature films may bring Google a welcomed profit, having failed thus far to earn a buck off their $1.65 billion investment.

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