Show of hands: Who here's in favor of a subscription TV model offered through iTunes? Most of the people who aren't, I'm guessing, are television industry executives.

It's rumored that Apple could bring subscription TV to iTunes, offering some sort of all-you-can-download package. The speculation comes from Piper Jaffray analyst Gene Munster (via AppleInsider), who believes that for $30 to $40 per month, Apple could offer unlimited network and cable TV in digital file form.

In theory, this sounds like a winning idea. Sure, you'd miss live things like news and sports, but for people fed up with $60-per-month cable bills, a plan that costs half is a welcome alternative. And for Apple, a company that's well-known for selling hardware with its software, an iTunes subscription is the perfect way to pitch Apple TV.

That leaves television service providers, such as Comcast and Time Warner Cable, and content providers, such as networks and studios -- you know, the gatekeepers. They can't like this idea.

More: http://pcworld.com/article/171123/