YouTube, the world's most popular video sharing site, said on Tuesday it will start sharing advertising cash with users who upload the most popular clips of everything from skateboarding dogs to dancing babies.
The video site, which is owned by Web search giant Google Inc, said it will extend its YouTube partnership program to allow individuals to make money when their videos are deemed eligible based on the number of views and how widely they are shared with other users.
YouTube has been criticized by some Google investors, who complain that the site has failed to capitalize financially on its immense popularity.
Until now, users who regularly produced videos could earn revenue from YouTube if they formally applied to be members of the partnership program, which YouTube said has earned some video producers "thousands of dollars."
More: http://www.reuters.com/article/technologyNews/idUSTRE57O61620090825
The video site, which is owned by Web search giant Google Inc, said it will extend its YouTube partnership program to allow individuals to make money when their videos are deemed eligible based on the number of views and how widely they are shared with other users.
YouTube has been criticized by some Google investors, who complain that the site has failed to capitalize financially on its immense popularity.
Until now, users who regularly produced videos could earn revenue from YouTube if they formally applied to be members of the partnership program, which YouTube said has earned some video producers "thousands of dollars."
More: http://www.reuters.com/article/technologyNews/idUSTRE57O61620090825