Cnet News - Because I do pretty much what everyone tells me, I went to YouTube and espied a chap called Jonathan Mann, a Mann who has decided to write a song every day.
This seems to be a far more noble pursuit than, say, dropping a bomb every day. So I was relatively touched to see Jonathan Mann dancing in a very precise and slightly parodic manner to his composition.
I then discovered that his oeuvre had been pilloried. Words like "awful" winged their way toward Bing--even the phrase "worst ever."
These seem like strange words to be directed at a jingle. Any jingle. Even the word "jingle" is from some time gone by and awry.
Brands rarely use jingles these days. They just pay U2 or Coldplay a lot of money for an original track. Truly the "$5 footlong" era is somewhat to the Peyton Place side of Tony the Tiger.
So, yes, one imagines that Microsoft thought it might have a little amusement with its jingle competition. $500 does not signify seriousness.
More: http://news.cnet.com/8301-17852_3-10305012-71.html
This seems to be a far more noble pursuit than, say, dropping a bomb every day. So I was relatively touched to see Jonathan Mann dancing in a very precise and slightly parodic manner to his composition.
I then discovered that his oeuvre had been pilloried. Words like "awful" winged their way toward Bing--even the phrase "worst ever."
These seem like strange words to be directed at a jingle. Any jingle. Even the word "jingle" is from some time gone by and awry.
Brands rarely use jingles these days. They just pay U2 or Coldplay a lot of money for an original track. Truly the "$5 footlong" era is somewhat to the Peyton Place side of Tony the Tiger.
So, yes, one imagines that Microsoft thought it might have a little amusement with its jingle competition. $500 does not signify seriousness.
More: http://news.cnet.com/8301-17852_3-10305012-71.html