Twitter used to be just a tool for connecting people and disseminating information across an easy-to-use platform. The free service then became a springboard for businesses to reach out to customers in a unique, intimate way. Now, Twitter has sold out and transformed itself into a brothel of advertising opportunities for those willing to shred credibility for the purposes of mass distribution. Sponsored Tweets are here.

Sponsored Tweets, which allow advertisers to create "sponsored conversations" on Twitter, has been in the works since June , but the service just launched yesterday. Run by IZEA, a company that specializes in advertising via social networks, the service lets businesses pay "celebrities" to tout their product or personality.

More: http://pcworld.com/article/169565/