Exec calls Windows 7 'same old Vista,' but analysts doubt Apple's lower price, earlier launch matter

Apple executives took potshots at Microsoft's Windows 7 today as they trumpeted the September release of the company's own Snow Leopard operating system and its $29 upgrade price.

"What a big hole Microsoft has dug," Bertrand Serlet, Apple's head of software engineering, said during the keynote of the company's annual WorldWide Developers Conference (WWDC), which opened today in San Francisco. "They're trying to get out of it with Windows 7 [but] it's the same old technology as Vista. Fundamentally, it's just another version of Vista."

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