Microsoft's Bing Ad Claims to Terminate 'Search Overload' 16606710 Microsoft's first commercial for Bing, the company's recently rebranded search engine, is officially out in the wild. The inaugural Bing ad focuses on the notion of "search overload," suggesting Internet users have been "lost in the links" while America's financial system has been collapsing.

The Microsoft Bing ad is the first in what's believed to be a $100 million campaign about to pound the world via television, radio, print, and the Web. While the commercials aren't ever expected to mention Google by name, they clearly target the search giant and try to convince users it isn't everything it's cut out to be.

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